Lack of strategy hands the advantage to competitors!
If you are ‘winging it’ when it comes to social media for your business, then you are in real danger of this happening.
A business with a strategy has a framework through which to plan, prioritise, execute, measure and optimise. This typically will lead to better results because the activity has direction, even if the direction needs to evolve and change as the business learns from real data.
If you have a clear strategy in place then you are at an advantage as you see where your competitors are, what they are doing, how they are doing it and the results it delivers. That is where you want to be as it means they have done all the testing, they have probably spent quite a lot of time getting to that point and probably found a lot of things that do not work, now you can piggyback onto this information to help your business.
If you invest in a social presence without a clear strategy, you won’t know whether or not your efforts are successful. For example, if you simply post content to appear active, how do you know that content is contributing to the business positively? What if it’s actually putting people off your brand?
With no structured approach to communication and measurement, you risk wasting time and money on undirected activity. Meanwhile, savvier competitors will be working smarter at engaging customers based on clear goals, objectives and targets so performance is being measured, rather than results reported.
If you require help with creating a social media strategy contact me today